Know your market better than anyone in the room.
You’re measured on one number: move-ins. Director maps your entire market, finds where your next residents are hiding, and does the back-office work — so your hours go to tours and closes, not spreadsheets.
No credit card · No CRM migration · Set up in minutes
What is Director?
One place for everything that drives occupancy.
Director is a senior living market-intelligence platform built for the person on the hook for move-ins. A live map of your market, an AI advisor that does the work, and the outreach & paperwork tools to turn intel into residents — in one tool, no spreadsheets.
Map
See every competitor, rate, rating, and underserved pocket around your community on one live map.
Moves
Get the exact referral sources, outreach, and plays to fill your pipeline — and let Compass do the busywork.
Move-ins
Spend your time in front of families. Director handles the research, the paperwork, and the follow-up.
Compass says
“I’m your entire back office.”
Hand off the work that eats your day. Compass fills your leases, writes your quarterly marketing plan, and completes the whole move-in packet — so you can stay in front of families.
Everything you need
Own your territory.
Compass — ask it anything
Your AI advisor. Ask anything about your market and it answers instantly — then drafts the email, preps the tour, and builds the plan.
Territory Intelligence
Demand, demographics, and opportunity scored for every ZIP around your community. See where the move-ins actually are.
Competitive Radar
Every rival mapped — rates, Google ratings, quality scores, and the gaps you can win on a tour.
464,000 Referral Sources
Discharge planners, elder-law attorneys, home health, hospice — found, verified, and organized for you.
Prospect Zones
The underserved neighborhoods and care-type gaps where your next residents are hiding right now.
Outreach, done for you
Branded mailers, personal video emails, and auto-filled move-in paperwork — built right in.
For regional leaders
Every community you run, on one board.
Director scales past a single building. Roll up your whole region in one view — leads, tours, and move-ins side by side — and spot the community that’s slipping before the month does.
- One board for the portfolioEvery community's leads, tours, and move-ins in a single sortable view.
- Sort by what's slippingRank by stale leads or stalled pipeline and go where you're needed.
- Alerts before it's a problemStale-lead and stalled-pipeline flags surface the risks early.
- One login, whole regionNo spreadsheet roll-ups — the rollup is the product.
See your own market — free
Get your free Territory Report.
Tell us your community and we’ll show you your market the way Director sees it — competitors, demand, and the opportunities you’re missing. Then Compass goes to work.
- A live map of every competitor and underserved ZIP near you
- Your highest-opportunity neighborhoods, scored and ranked
- Compass ready to handle your outreach and back office